The Value Proposition Canvas is a plug-in tool to the Business Model Canvas. It helps you design, test, and build your company’s Value Proposition to Customers in a more structured and thoughtful ways.
As explained in the Business Model Alchemist blog “The goal of the Value Proposition...
For those of you wondering on the Rise of Content as the new paradigm in Marketing, here comes The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute. It’s touted as the first comprehensive film of its kind for the industry. It explores the evolution of...
