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Introduction to the Value Proposition Canvas

09.03.21 08:25 AM By Sathya - Comment(s)
Introduction to the Value Proposition Canvas

The Value Proposition Canvas is a plug-in tool to the Business Model Canvas. It helps you design, test, and build your company’s Value Proposition to Customers in a more structured and thoughtful ways.

As explained in the Business Model Alchemist blog “The goal of the Value Proposition...

Is Connecting Customers through Content the Holy Grail of Digital Transformation ?

09.03.21 08:25 AM By Sathya - Comment(s)
Is Connecting Customers through Content the Holy Grail of Digital Transformation ?

Content is King. That’s what we have been asked to believe in. Quality matters. Or does it? If better was enough, then why are Media companies facing total disruption. What is really the Holy Grail of Digital Transformation for Media companies ?

Our Research at WiselyWise across Digital Trends has sh...

Witness a comprehensive Documentary on The Story of Content: Rise of the New Marketing

09.03.21 08:19 AM By Sathya - Comment(s)
Witness a comprehensive Documentary on The Story of Content: Rise of the New Marketing

For those of you wondering on the Rise of Content as the new paradigm in Marketing, here comes The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute. It’s touted as the first comprehensive film of its kind for the industry. It explores the evolution of...

Why A Lead Magnet Is The Least Expensive Way To Generate Leads For Your Startup!

09.03.21 08:15 AM By Sathya - Comment(s)
Why A Lead Magnet Is The Least Expensive Way To Generate Leads For Your Startup!

If you’re wondering what a Lead Magnet is and how it could be applied to your startup environment, be sure it’s going to be time well spent understanding it, and how you could create one that could add tremendous value to your sales funnel. But before we dive in, let’s get the basics out of the way.


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Digital Moves of Duracell A Case Study

09.03.21 08:07 AM By Sathya - Comment(s)
Digital Moves of Duracell A Case Study
Digital is what’s shaking up the business world. One of the interesting changes is happening with Duracell. Note their move away from P&G to Berkshire Hathaway.


From a parent who had revenues of 98% independent of Duracell’s 2%. Or should we look at it the other way round? Imagine the challenges ...
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