Digital Moves of Duracell A Case Study

09.03.21 08:07 AM By Sathya - Comment(s)
Digital Moves of Duracell A Case Study
Digital is what’s shaking up the business world. One of the interesting changes is happening with Duracell. Note their move away from P&G to Berkshire Hathaway.


From a parent who had revenues of 98% independent of Duracell’s 2%. Or should we look at it the other way round? Imagine the challenges ...

Startup Mantras for acquiring customers

09.03.21 08:00 AM By Sathya - Comment(s)
Startup Mantras for acquiring customers

Content Marketing is sooner or later going to become a Key function in any startup’s marketing budget to drive revenue.

For those of you associated with building a startup, you know it’s a lot of hard work! It takes incredible work to fine tune your business model, months or perhaps years in developi...

What does Digital Transformation mean for Channel Partners?

09.03.21 07:43 AM By Sathya - Comment(s)
What does Digital Transformation mean for Channel Partners?

Channel Partners are a big focus for many vendors. In fact, we have seen in 2017 that vendors have announced that they will focus more on Channels for growth and invest more in that space. All of this attests to the importance of Partners for a viable business ecosystem and more so to the actual dem...

Our CEO Chandrakumar is speaking on Artificial Intelligence in Marketing

09.03.21 07:28 AM By Sathya - Comment(s)
Our CEO Chandrakumar is speaking on Artificial Intelligence in Marketing

Artificial Intelligence is going to play a very important role in the near future.  Our CEO – Chandrakumar Natarajan, is honoured to be delivering the Keynote on “Artificial Intelligence in Marketing” on Jan 29th in Singapore. The event – Digital Outlook 2018 is organized by ...

AI in Marketing The complete Keynote by our CEO -Chandrakumar

09.03.21 06:39 AM By Sathya - Comment(s)
AI in Marketing The complete Keynote by our CEO -Chandrakumar


Our Founder,  Chandrakumar, delivered an insightful Keynote on ‘AI in Marketing’, on Jan 29th, 2018 at the Stephen Riady Auditorium @NTUC. The event was organised by Econsultancy in Singapore.

AI represents a big change that’s coming our way! Imagine a world where your personal digital...

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