Introduction to the Value Proposition Canvas

09.03.21 08:25 AM By Sathya

The Value Proposition Canvas is a plug-in tool to the Business Model Canvas. It helps you design, test, and build your company’s Value Proposition to Customers in a more structured and thoughtful ways.

As explained in the Business Model Alchemist blog “The goal of the Value Proposition Canvas is to assist you in designing great Value Propositions that match your Customer’s needs and jobs-to-be-done and helps them solve their problems. This is what the start-up scene calls product-market fit or problem-solution fit. The Value Proposition Canvas helps you work towards this fit in a more systematic way.”

The video below is courtesy of Strategyzer